Companies are increasingly involved in supporting actions in the public interest, seeking to mitigate the social, economic and health impact caused mainly by the pandemic of COVID-19.
Social investments are necessary in emergency and crisis situations, as well as in community development. But this type of investment must be aligned with the business, that is, companies must define their way of acting in line with the purposes of their stakeholders.
Donating is not only a gesture of love and empathy. For companies it is also a way of generating a positive impact on society, improving the relationship with their various stakeholders and strengthening their brand image.
Companies are increasingly involved in supporting actions of public interest, seeking to mitigate the social, economic and health impact caused, above all, by the COVID-19 pandemic.
Social investments are necessary in emergency and crisis situations, as well as in community development. But this type of investment must be aligned with the business, that is, companies must define their way of acting in line with the purposes of their stakeholders.
Donating is not only a gesture of love and empathy. For companies, it is also a way of generating a positive impact on society, improving the relationship with their various stakeholders and strengthening the brand's image.