The biggest music festival on the planet also generates positive socio-environmental impact.
Conceived by Brazilian businessman Roberto Medina, the festival was originally organised in Rio de Janeiro, but has become a global event, with editions in Portugal, Spain and the United States.
Through more sustainable initiatives, Rock in Rio is a brand that is increasingly committed to helping transform the planet, not only through music, but also by supporting social, environmental and cultural causes.
See how Rock in Rio has promoted a sustainable culture,
over the years:
In 2016, Amazonia Live was launched, one of Rock in Rio's socio-environmental projects, which aims to plant trees in the world's largest tropical forest, the Amazon.
This is the beginning of the Rock in Rio + esolidar partnership. Through our platform, Rock in Rio created, managed and promoted solidarity auctions of musical instruments and experiences with artists to raise funds for this cause.
See the numbers from 5 years of partnership:
* Source: Amazonia Live - the social and environmental project
of Rock in Rio amazonialive.com.br
"We don't work Social Responsibility and Sustainability in isolation, in other words, everything we do in terms of initiatives always has to be associated with social, economic and environmental impact.
When it comes to Amazônia Live, which aims to restore and reforest the Amazon and has as its main focus the recovery of trees and the ecosystem, we are also concerned to include social and economic issues.
That's why in partnerships, which are extremely important, because we don't have the know-how and arms to develop all the projects we often want, we decided to buy the seeds from local indigenous collectors, with the value raised by donations, generating income for these people and having the social, environmental and economic impact."
Has been working at Rock in Rio since 2009. Coordinated the first implementation of the sustainable events management system at Rock in Rio and the respective certification in ISO 20121 - Sustainable Events, in 2014.
Coordinates and develops mobility and accessibility projects, solid waste management, carbon footprint inventory, reduction and compensation projects, sustainability action plan. Develops and coordinates Rock in Rio's sustainable development awareness campaigns.